![]() As of February 2016, both YouTube videos have been watched a combined seven million times.Ĭheetah Mobile collaborated with PewDiePie, who has the highest number of total YouTube subscribers for a single channel (42 million), to promote Piano Tiles 2. The influencer promoted the game twice through his YouTube channel, first in September 2015 and a second time in December 2015. In its effort to attract a more global user base, the publisher collaborated with Internet personality PewDiePie. ![]() Cheetah Mobile looked to a variety of different channels to promote Piano Tiles 2, including using its own ad platform and its popular utility app CM Clean Master. The game’s simple and intuitive gameplay - tapping tiles is the only action - meant the game could reach a wide range of users. A Global Music Phenomenonįollowing its August launch on iOS, downloads for Piano Tiles 2 steadily picked up in September, where it climbed to the #5 rank in worldwide iOS and Google Play combined downloads. We’ll explore how Piano Tiles 2 claimed the top download spot in more than 100 countries in late 2015, and what this phenomenon means for other app publishers. The game was later awarded Best Game of 2015 by Google Play in 13 countries, reaching new heights in its global achievements.Ĭheetah Mobile, the Chinese developer behind the game, built upon previous popular titles in the genre like Magic Piano by Smule. As of February 2016, the game has topped download rankings for both iOS and Google Play in major markets including the United States, the United Kingdom, Japan and more. Piano Tiles 2 ( Don’t Tap the White Tile 2 at launch), the sequel to 2014’s well-received mobile title Don’t Tap the White Tile, has seen its popularity skyrocket since the music game was initially released on iOS in August 2015.
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